Carmen Chapell Elkin explains why writing a blog can be good for your weight loss.
While on your weight loss journey, you might sometimes feel isolated or lose motivation. Keeping a blog of your progress can be a really useful thing to do, helping you keep on track while motivating others at the same time. Here, we offer some advice for starting a blog and how to run it.
Choose your blogging platform
When starting up your blog, there are two main blogging platforms to choose from: Blogger and WordPress. Blogger is a lot simpler, but you have less freedom with design and features on it. WordPress, on the other hand, can be a little more complicated to use, but you have a say in nearly all the features of your blog.
- Want to get started? Read these tips on starting with Blogger
- Fancy giving WordPress a go? Here’s some advice for starting a WordPress blog
Create a content schedule
To make your blog successful, you’ll need to keep your readers interested and checking back regularly. For this, it’s important to stay focussed and disciplined with your blog posts. The best way to do this is to decide how often you’re going to blog and stick to it. A useful habit is to decide the days of the week that you’re going to blog, so for example if you want to blog twice a week, then have posts ready to go out on Wednesday and Sundays. That way, you’re less likely to fall behind.
Decide on your content
Your readers will want to read a variety of posts. Work out what they’re coming to your blog to see: maybe they’re coming for inspiration, or for advice on weight loss. Some examples could be ‘weekly progress photo’, ‘healthy recipes’, posts about ‘feelings’ surrounding weight loss and even a few posts on what you’ve been up to. Once you’ve got a few categories of each type of post, you can label them to make it easier for your readers to find what they most want to read about.
Be active on social media
When blogging, social media is essential for two reasons. Firstly, it’s a great place to promote your blog and attract new readers. Use relevant hashtags or tag Twitter/ Instagram accounts relevant to weight loss for maximum exposure. Secondly, social media is where you are really able to interact with your readers. Part of creating a blog about attracting a small community with whom you can share your thoughts and experiences. Social media is a great way for readers to interact with and get to know the real you.
Take high quality photos
It is very hard on a blog for your writing to get noticed if your images are poor quality or badly shot. Photos are one of the most important ways to bring your readers in. A few important points to keep in mind when taking photos are:
- Timing: Try to take photos when it is late afternoon or the sun is setting. The light is softer and you won’t be squinting at the camera. Alternatively, if you’re shooting inside, natural light is always best.
- Don’t shoot with the light behind you: The light should be shining onto whatever you’re photographing – whether that’s you or an object.
- Angles: When taking photos where you’re the main subject, try out a few informal shots first to see what angles are most flattering and what poses you feel make the best photograph.
- Backgrounds: Ensure you choose somewhere that has a plain background, so that it doesn’t detract from the main subject – whether that’s you, your favourite trainers, or a new healthy snack you’ve discovered.
Loved this blog post? Check out Carmen’s blog at www.thepiecebypiecestyle.com